For many companies, the trade fair is the best way to make themselves known. It allows them not only to develop their network of partners, but also to open up to new customers, while retaining old ones. For a successful trade fair, it is best to use a company specialising in events. However, below are the five key steps to organising a trade show.
SOP Events is your ideal event management agency for trade shows in France. SOP Events manages your entire event: hall rental, catering, entertainment, activities, accommodation, transport, decoration, security and hostess services, etc. With over 1,500 events organized every year, we can guarantee you quality service providers with whom we've been working for years.
Don't hesitate to contact us via our website or by telephone on 05 34 391 392. A project manager, dedicated to your event, will be with you every step of the way. Let us know the specifics of your project and will provide you with apersonalizedquote within 48 hours. Choose the one that suits you best, let us know about any changes and leave the rest to us. One contact, one invoice and zero stress for you!
Entry limited to professionals or open to all? This is the first question you need to answer. Depending on your objectives and your different targets, it will be one or the other. It is important to remember that the exhibition you organise is an important part of your marketing strategy. It must therefore remain coherent and reflect the values that you defend.
Organising a trade fair requires an investment that can be very substantial. It is therefore essential to define a budget that will take into account the expenses related to both the installations and the activities (rental of the venue, catering and accommodation for any organisers, etc.).
Stands are the most important part of your organisation. Whether you are the organiser of the trade fair or a participant, your stand must be perfectly designed. It should arouse curiosity and make people want to discover your company.
The more you communicate about your event, the more companies will ask you to participate. Customers will flock to your event and your image will be strengthened. It is therefore essential to communicate before, during and especially after your trade show.
Communicating about your event does not exempt you from taking care of the communication around your products and services. Don't hesitate to call on professional entertainers who will be able to promote your event. Focus on posters, flyers and gadgets so that everyone has a clear idea of what you are offering.
Do you need a personalised, tailor-made quote within 48 hours? Do not hesitate to contact us directly to organise a successful trade show via our quote request form or by telephone on 05 34 391 392. Not all SOP Events offers are online, visit our website for some inspiration.
Whether you are the organising or participating company, calling on a specialist like SOP EVENTS guarantees you the best possible organisation without constraints. We can offer you, for example, temporary stands, entertainment and manage all the logistical aspects. Our advisors are at your disposal to identify your needs and make proposals. We allow you to control your budget by avoiding hidden costs while offering a quality professional exhibition.
