Opening of premises & product launch

With over 3,000 events organized every year, SOP Events is your specialist agency forinaugurating new premises and product launches in France and abroad. Whether it's a new car, a new telephone, new technology, new equipment or a new office, we'll do everything we can to make your launch party the best it can be. Whether it's for a product launch or the inauguration of your premises, we'll manage your entire event: from invitation management to hostesses, catering, choice of venue, entertainment, video and the showcasing of your premises and/or products and services...

As for theinauguration of new premises, this is an excellent way of communicating your brand and inviting your customers and building loyalty. It can also attract new prospects and give you the opportunity to show them your world and your efficiency. So it's essential that your office opening party is unforgettable for both your employees and your customers. 

Below is a non-exhaustive list of possible entertainment for your evening.

Organising your product launch

Product launches are still one of the most important growth strategies for small businesses through to multinationals. Nevertheless, it is a difficult exercise because on the day you have to create a sensation with the press, your customers, prospects and employees. So your product launch must leave nothing to chance to ensure that it generates maximum interest among your customers and prospects. The product must be perfectly staged and your guests must be impressed by the quality of the entire service (lights, sound, video, catering, reception by hostesses and entertainment, etc.).

This is a special event that is part of a global marketing strategy, and the specific characteristics of the company, the product and the target audience must be taken into account. It is therefore advisable to call on the expertise of an event agency. They will be able to create a tailor-made event for you. Indeed, it will guide you in the search for venues, service providers, the theme to be chosen, entertainment during your event and the way to promote your product.

There are several ways to promote a product

This can be done through a course or a simple presentation.

- The aim of a product tour is to help visitors discover your product step by step, either by demonstrating part of your manufacturing process, or by creating demonstration or animation areas.

- A simple presentation is worthwhile if your brand already has a certain notoriety and if it's a highly-anticipated product. Other presentations are more theatrical, even spectacular. For a champagne launch, a woman perched on a chandelier poured the divine beverage over the guests. For a perfume launch, Dior proposed an original tour of a private mansion, with each room corresponding to a scent, until the perfume was discovered. As you can see, there are plenty of ideas to pique your guests' interest!

Nowadays, a product launch is accompanied by the creation of a dedicated website. Make it the showcase of your upcoming event, showcasing your product and making your guests want to come along on the big day. They'll be able to access all the information you need via this site: a great communication tool.

Product launch organisation: some ideas for venues

We can manage your product launch organization in different cities in France (Toulouse, Bordeaux, Paris, Cannes, Biarritz, Arcachon, Montpellier, Marseille...) and abroad (Barcelona, London, Dublin, Berlin...),

Madrid, Amsterdam, New York, Miami, Dubai...). To make your event a success, SOP Events offers you a few ideas for atypical venues for your product launch. We've deliberately avoided exhibition centers and Zeniths in favor of more original venues. However, you can contact us directly for a quote.

Inauguration of your premises

SOP Events is the ideal event agency to organize your premises inauguration, whether in France (Toulouse, Bordeaux, Paris, Lyon, Marseille, Nice, Cannes, Monaco...) or abroad (Spain, England, Portugal, Morocco, USA, Dubai, Asia...). SOP Events manages all aspects of your inauguration: room rental, catering, entertainment, activities, accommodation, transport, decoration, security and hostess services, etc. With over 1,300 events organized every year, we can guarantee you quality service providers with whom we've been working for years.

Do not hesitate to contact us via our website or by telephone on 05 34 391 392. A project manager will be dedicated to your event and will accompany you throughout the organisation process. Tell us all the specifics of your project, your desires, your constraints and your budget, and receive within 48 hours a personalized quote with several options. Choose the one that suits you best, make changes if you wish and leave the rest to us. One contact person, one invoice and no stress for you!

The most atypical animations during the inauguration of premises

There is no shortage of occasions for inaugurations in the life of a company. Whether it is in the context of an extension of activity with the opening of a branch, a relocation of offices or the creation of a new point of sale, the idea is above all to make an impression. It is important to bear in mind that this is a real communication campaign that will impact on the company's reputation.

That's why it's so important to carefully choose the entertainment that will add rhythm and drama to your event. Agencies specializing in events have understood this, and now offer a wide range of animations, each more interesting than the last.

Original entertainment for a memorable ceremony

A successful opening of premises requires careful organisation. No aspect should be left to chance. Your opening ceremony should help to convey a positive image of your company to the public. It is therefore important that it reflects the values of your company. To achieve this, originality and creativity should be the key words.

In order to break away from the usual speeches followed by the cocktail party, you can surprise the guests with a comedy show, dance or even acrobats. You can also bet on more interactivity with the participants by opting for mini-workshops, games, photos, and even painting and karaoke, sometimes of your company's activities and products.

It's worth noting that the success of yourpremises inauguration event often depends on the care taken in its organization, and in turn, the choice of the service provider who will take care of it.

Some suggestions for your next premises opening

Would you like a customized quote within 48 hours? Don't hesitate to contact us directly for your next premises inauguration via our quote request form or by telephone on 05 34 391 392. Not all SOP Events offers are available online. Visit our website for inspiration.

Increasingly efficient and creative event agencies for the opening of premises

Organizing aribbon-cutting ceremony or evening is far from easy. It requires considerable expertise and logistics.

Many companies today call on specialist agencies, such as Sop Events, which stands out for the originality of its services.

Activities such as the photo booth challenges, or the presence of fake waiters and magicians, will contribute to making your opening cocktail parties particularly memorable. In the opinion of the guests themselves, these little moments of laughter, amazement and surprises help to energise these moments which can quickly become heavy with solemnity. In the context of company parties, they contribute to strengthening the cohesion and complicity within the teams and employees.

The SOP Events agency has taken this on board and supports its corporate clients at every stage of the organisation. It provides them with tailor-made offers and manages all the logistics before, during and after the event. It takes care of the management of the reception hall and the organisation of the meal. The actors, technicians and equipment needed for the attractions are also made available.

It thus provides companies with turnkey offers, adapted to their needs.