With more than 1,500 events organized each year, SOP Events is your agency specialized in the inauguration of new offices and product launches in France and abroad. New car, new phone, new technology, new equipment, new offices, we do everything we can to enhance your launch party.
Whether it's for a product launch or the inauguration of your premises, we manage your event in its entirety: from the management of invitations, including the hostesses, the caterer, the choice of venue, the animations, the video and the enhancement of your establishment and/or your products and services...
Regarding the inauguration of new premises, it is an excellent way to communicate about your brand and invite your customers and build their loyalty. It can also allow you to attract new prospects and have the opportunity to show them your world and your efficiency. It is therefore necessary that your inauguration party is unforgettable for both your employees and your customers.
Product launch remains one of the main growth strategies from small businesses to multinationals. Your product launch should leave nothing to chance to ensure maximum interest from your customers and prospects. The product must be staged perfectly and your guests must be impressed by the quality of the entire service.
It is a special event that is part of a global marketing strategy, it is necessary to take into account the specificities of the company, the product and the target audience.
This can be done through a course or a simple presentation.
– The goal of a course is to introduce your product step by step, either by demonstrating part of your manufacturing process, or by creating demonstration hubs.
- A simple presentation is worthwhile if your brand already has a certain notoriety and if it's a highly-anticipated product. Other presentations are more theatrical, even spectacular. For a champagne launch, a woman perched on a chandelier poured the divine beverage over the guests. For a perfume launch, Dior proposed an original tour of a private mansion, with each room corresponding to a scent, until the perfume was discovered. As you can see, there are plenty of ideas to pique your guests' interest!
You should know that from now on, a product launch is accompanied by the implementation of a dedicated website.
SOP Events is your ideal event agency to organize your inauguration, whether in France (Toulouse, Bordeaux, Paris, Lyon, Marseille, Nice, Cannes, Monaco, etc.) or internationally (Spain, England, Portugal, Morocco, United States, Dubai, Asia, etc.). SOP Events manages your inauguration of premises in its entirety: room rental, catering, entertainment, activities, accommodation, transport, decoration, security and hostess service, etc. With more than 1300 events organized each year, we guarantee you quality service providers with whom we have been working for years.
There is no shortage of opportunities for inaugurations in the life of a company. Whether it is in the context of an extension of activity with the opening of a branch, a relocation of offices or the opening of a new point of sale, the idea is above all to make an impression. It is important to keep in mind that this is a real communication campaign that will impact the reputation of the company.
A successful opening of premises requires careful preparation. No aspect should be left to chance. Your inauguration ceremony should help to convey a positive image of your company to the public. It is therefore interesting that it reflects its values. To do this, originality and creativity must be the key words.
In order to break away from the usual speeches followed by the cocktail party, you can surprise the guests with a comedy show, dance or even acrobats. You can also bet on more interactivity with the participants by opting for mini-workshops, games, photos, and even painting and karaoke, sometimes of your company's activities and products.
Organizing an inauguration is far from easy. This requires a great deal of expertise and foolproof logistics.
Many companies today call on specialist agencies, such as Sop Events, which stands out for the originality of its services.
Activities such as the photo booth challenges, or the presence of fake waiters and magicians, will contribute to making your opening cocktail parties particularly memorable. In the opinion of the guests themselves, these little moments of laughter, amazement and surprises help to energise these moments which can quickly become heavy with solemnity. In the context of company parties, they contribute to strengthening the cohesion and complicity within the teams and employees.
The SOP Events agency has integrated it well and supports client companies in every step of the organization. It offers tailor-made offers and fully manages the logistics before, during and after the event. She is in charge of the management of the reception room and the meal. The actors, technicians and equipment necessary for the running of the attractions are also available.
It thus provides companies with turnkey offers, adapted to their needs.
At SOP Events, our event agency specializes in the inauguration of premises and the launch of tailor-made products. Each event is a unique opportunity to mark the history of your company and strengthen your image with your customers, employees, and partners. We understand the importance of every detail, from the invitation to the animation, through the decoration and the speeches.
Our dedicated team works closely with you to define the ideal location and date for your event, ensuring that every step of the project goes smoothly. Whether it's for an elegant evening or a more informal ceremony, we offer innovative ideas and captivating entertainment to create an unforgettable experience for your guests.
By choosing SOP Events, you benefit from personalized support, from the set-up to the management of participants, including the implementation of content such as videos and professional photos. We make your product launch or inauguration a real success, thanks to careful communication and impeccable organization.
Call on our event expertise for a personalized offer and transform your events into magical moments. Whether it's to inaugurate new premises or launch a product, we do everything we can to ensure that every step of your project is successful.
A new office is a unique opportunity to present your new spaces to your customers and employees. This event helps to strengthen your company's image and mark the beginning of a new stage in your history.
We offer a variety of entertainment to make your event memorable: official speeches, music, magic shows, interactive workshops, and much more. Each animation is designed to captivate your guests and enhance your business.
A product launch takes place in several stages: choosing the location, defining the date, sending out invitations, developing a communication plan, and setting up the decoration and entertainment. We take care of every detail to ensure the success of your event.
Calling on an event agency like SOP Events allows you to benefit from professional expertise in terms of organization, communication, and logistics. We take care of everything from concept creation to guest management, to give you a stress-free experience.