Organizing a wine seminar in France is much more than a simple corporate event: it's offering your employees a unique experience in the heart of the most prestigious vineyards. SOP Events designs tailor-made wine tours for you, combining the discovery of grape varieties, visits to estates and cellars, blending workshops, and tastings of great vintages led by passionate sommeliers. Whether in Burgundy, Champagne, Bordeaux or Alsace, each wine estate becomes the setting for an exceptional seminar combining conviviality, culture and team-building.
Your participants will experience a true oenological workshop, with tasting courses, wine and food pairings, and moments of sharing in a château with character. Give them the ideal opportunity to discover the world of wine, its secrets, its terroirs and its people. A fun workshop, a welcome cocktail, an evening at a wine estate... we've thought of everything to make this wine seminar a highlight in the life of your company, and leave a memorable impression on your teams.
There's nothing like sharing a moment over wine to create a bond. Away from work, participants exchange ideas, discover new things together, and develop lasting complicity. The natural conviviality of wine promotes team cohesion in a relaxed setting.
A wine seminar is also an immersion in the world of wine: understanding the grape varieties, smelling the aromas, observing the dresses, listening to the winemakers... All the senses are called upon, making the experience rich, original and memorable.
Associating your company with the world of wine means enhancing your image: refinement, art de vivre, terroir and excellence. This type of seminar creates positive memories both internally and externally.
| ✅ Title: Séminaire Classique vs Séminaire Œnologique - The 6-point match | ||
|---|---|---|
| Criteria | Classic Seminar | Wine seminar |
| Team building | Standardized activities (escape games, sports, etc.) | Sensory sharing around wine, collective tastings |
| Location | Hotel meeting room | Chateau, wine estate, authentic cellar |
| Pedagogical content | Conferences, business workshops | Introduction to tasting, discovering grape varieties and terroirs |
| Emotional memory | Limited, often generic | Strong sensory & emotional anchorage, memorable recall |
| Culinary experience | Local caterer or restaurant | Food and wine pairings, local produce, dinner at the estate |
| Image de marque | Professional but expected | Refined, premium, authentic, enhancing the company's image |
Your employees learn to identify aromas, grape varieties and textures... A fun, instructive and elegant experience.
In teams, create your own wine: choose the blend, label and present it to the jury. An exciting challenge for the whole team!
Sensory quizzes, wine casinos, blind tastings, food and wine pairing games... Wine becomes a corporate playground.
Stroll through the vineyards, meet the winemakers, visit century-old cellars and enjoy a guided tasting.
Ideal for a short event, with tasting, workshop and lunch at a winery.
Combine work and pleasure over several days in charming accommodation in the heart of the vineyards.
Reward your employees with a wine incentive: Spa & wine, wellness activities, tastings, visits, entertainment.
Choose biodynamic or organic wineries and opt for an eco-responsible approach.
| ✅ Comparative table of wine seminar formulas | |||
|---|---|---|---|
| Criteria | Wine day | Residential seminar | Wine incentive package |
| Duration | 1 day (6-8h) | 2 days / 1 night | 2 to 4 days |
| Target audience | Local team, team building day | Interregional and international collaborators | Top management, customer rewards, VIP group |
| Activities included | Tasting, tour of the estate, introductory workshop | Workshops, food and wine pairing, overnight stay | Cuvée creation, team challenges, multi-site visits |
| Location | An area close to your business | Estate with accommodation or château hotel | Prestigious vineyards in France and Europe |
| Meals | Lunch at the estate or restaurant | Gourmet meal + breakfast included | Full board (gastronomy + tastings) |
| Main objective | Cohesion & discovery | Strengthening ties on several occasions | Outstanding experience & brand enhancement |
| Logistics included | Optional local transport | Transport, accommodation, entertainment | Complete turnkey organization |
| Estimated budget (excl. VAT) | From €120 / person | From € 290 / person | From €450 / person |
Transport, accommodation, meeting equipment, entertainers... SOP Events takes care of everything.
Together we select the destination and type of seminar to suit your objectives.
Morning: strategy meeting or workshop
Noon: wine and food pairing lunch
Afternoon: wine-related activities (workshop, tour, team building)
Evening: dinner at a winery or wine-tasting evening
Smell and taste activate deep areas of the brain. A memory linked to wine is long-lasting and emotionally powerful.
Accompanied by an expert, your employees learn to mobilize their senses and memorize smells and feelings.
It's an emotionally anchored collective experience that strengthens cohesion.
The best oenology courses combine an introduction to wine tasting, winemaking theory and sensory practice in workshops. TheUniversité du Vin de Suze-la-Rousse is the benchmark for structured wine training. Whether you're an enthusiastic amateur or a future professional, these courses will give you a better understanding of wine and the influence of vines and terroir on taste. Some courses also include visits to vineyards and participation in a cuvée creation workshop.
For a wine lover, offering a gift based around wine tasting is a sure bet. The most popular are wine workshops, introductory courses in winemaking, or immersive experiences in a vineyard. A gift box including a selection of fine wines or a pass for a tasting course is also very popular. These gifts not only enrich our knowledge of wine, but also allow us to share a moment of pleasure around the terroir.
Varieties to know include Chardonnay, Merlot, Pinot Noir, Syrah and Sauvignon. Each grape variety reflects the expression of a terroir, influenced by the nature of the soil, the climate and the vine itself. To fully understand the aromas involved in wine tasting, a course at a wine university or a vineyard workshop is ideal. These sessions also address the role of vinification in wine expression.
Learning to taste wine requires a structured introduction combining theory and practice. Tasting techniques are based onsensory analysis, using sight, smell and taste to identify aromas, flavors and varietal characteristics. An introductory course led by a sommelier or oenology trainer introduces you to the key stages: observation of the robe, olfaction, mise en bouche and retro-olfaction. These skills are gradually acquired through workshops, guided exercises and the comparison of wines from different grape varieties and terroirs.
Celebrating a Grand Cru in a setting such as a château or an atypically styled estate means offering employees and partners a rare moment of conviviality and refinement. This type of event is based on an educational approach, focusing on theanalysis of flavors, textures and subtleties specific to each product.
In an authentic, warm atmosphere, punctuated by a cocktail, a selection of French cheeses, or a surprise box, guests share a common interest: to experience something fun, sensorially rich and out of the ordinary. The involvement of a specialized sommelier or wine merchant sharpens everyone's knowledge, while enhancing theart of entertaining and celebrating French excellence.
This collective achievement, sometimes organized around a theme such as champagne, a spirit, or a prestigious appellation from the Saint-Émilion valley or the Bordeaux region, becomes a strong marker of cohesion and collective memory. Through this original approach, everyone can develop a sensory analysis, refine their personal notes, and prolong the moment thanks to a carefully prepared selection.
