Wine incentive: federate your teams around wine and conviviality

An oenology incentive is the idealactivity for any company wishing to offer its team a sensory, convivial and unifying experience. More than just a simple wine tasting, it's a real oenology seminar, designed as a fun, group activity that combines learning, discovery and pleasure. At SOP Events, we organize tailor-made programs for your employees: blind tasting workshops, visits to wine châteaux, meetings with passionate sommeliers, or the creation of blends based on the emblematic grape varieties of our terroirs.

Whether you choose a winery in Bordeaux, a vineyard in Provence or a château in the heart of another French region, each location becomes the stage for a unique professional event, where wine culture blends with team building. These incentives can take place over the course of a day, a meeting or a full-fledged incentive trip, and come in a variety of forms: seminar, oenological team-building, or a gastronomy and grands crus evening.

The objective is simple: to motivate, reward and unite your employees in an exceptional setting, thanks to a program that combines relaxation, communication and sharing. Each participant leaves with new oenological knowledge, new sensations and a stronger bond with his or her team.

Friends drinking wine at the vineyard dining table

Understanding the oenology incentive

What is an oenology incentive?

An oenology incentive is a corporate event focused on the world of wine. Unlike a simple wine tasting, it includes a dimension of cohesion, motivation and culture. The aim is to give participants an immersive experience, where wine becomes a pretext for exchange, discovery and collective creativity.

Why does wine attract business?

Wine appeals because it conveys universal values:

  • Sharing: tasting together strengthens bonds.
  • Authenticity: terroirs tell a story.
  • Discovery: each grape variety opens up a new horizon.

This universal language appeals to beginners and experienced enthusiasts alike.

Oenology incentive packages

Friends having a wine tasting or celebrating a wine event

Wine tasting workshops and wine initiation

These formats allow you to discover :

  • grape varieties,
  • aromas,
  • food and wine pairings.


They are often led by a passionate sommelier, who passes on his or her knowledge in an entertaining way.

Visits to vineyards and cellars

Your employees are immersed in a winery. They discover the winemaking process, talk with winemakers, and understand the link between terroir and taste.

Oenological workshop

Creative and fun workshops

  • Create your own wine as a team (collective blending).
  • Sensory games around aromas.
  • Oenological quizzes and interactive challenges.
Vineyards in Saint-Emilion, France

Wine incentive breaks

Our stays combine work, relaxation and discovery.

  • 1 to 3 days in wine-growing regions (Bordeaux, Burgundy, Champagne).
  • Additional activities: gastronomy, spa, cultural visits.

Practical organization of a wine incentive

Must-see destinations

  • In France: Bordeaux, Burgundy, Champagne, Alsace, Provence.
  • Abroad: Spain (Rioja), Italy (Tuscany), Portugal (Porto).

A typical oenology incentive day

  • Welcome and introduction.
  • Tasting workshop or cellar tour.
  • Fun challenge (assembly, quiz, label design).
  • Closing cocktail party or gourmet dinner.

Logistics & budget

At SOP Events, we organize your turnkey event: transport, accommodation, catering, entertainment.
Rates vary according to :

  • destination,
  • duration (half-day, full day, holiday),
  • chosen activities.

Our wine and food incentive ideas

Benefits for the company

Strengthening team cohesion

Wine becomes a vehicle for communication. Employees exchange ideas, share their experiences and create genuine bonds.

Offering a different, memorable experience

An original, top-of-the-range format that makes a change from classic team-building activities.

Enhancing the company's image

Associating its name with wine, a recognized French heritage, enhances the brand and its cultural positioning.

🚀 Unpublished part: Wine as a metaphor for collaboration

The art of assembly as a reflection of a team

Each grape variety has its strengths and weaknesses. As in a team, it's the balance of differences that creates harmony.

Tasting as an exercise in creativity

Learning to smell, taste and analyze. It also means developing listening skills, sensitivity and concentration.

Transposition workshops

Associate winemaking stages with project stages:

  • harvest = launch,
  • fermentation = creativity,
  • breeding = optimization,
  • bottling = final success.

Oenology incentive FAQ

What wine-related incentive activities?

An oenology incentive offers a wide range of activities: wine tasting, sensory workshops, oenology courses, food and wine pairings, visits to châteaux or wineries. Each seminar becomes an original experience for your corporate group, wherefun activities create unique discoveries and real cohesion.

To prepare a wine seminar, you need to choose the right setting: a château or winery in Bordeaux, for example. To organize such an incentive, you need to plan tastings, visits, team-building workshops and moments of discovery. Each company can tailor theexperience to its group, whether in nature or indoors.

The benefits of a wine-related team building activity are numerous: strengthening team cohesion, improving motivation, creating pleasure and bonding. Each wine incentive activity becomes an original experience, where your company can offer its group a moment of discovery and sharing.

A wine tasting can be organized directly on your premises or at a suitable venue: a winery, a château in Bordeaux, a cellar in the city. This incentive activity becomes an original experience, offering your participants a real immersion in nature and a convivial entertainment.

France(Bordeaux, Provence, Corsica, Burgundy), Italy and Portugal are the best destinations for a wine incentive trip. Each vineyard offers an original experience combining gastronomy, oenological discovery and activities for corporate groups.

Oenology is ideal for motivating a team. A tasting, an incentive workshop or a visit to a château creates pleasure and cohesion, and reinforces group discovery. It's an original activity that allows your company to enhance the value of your employees through a unique oenological experience.

Oenological workshops include wine tasting, introductory courses, olfactory animations, blending and food pairing. Each oenology incentive is an original experience, adapted to each company and each group, promoting discovery and cohesion.