trade show animation

Professional stand animation: stand out!

Organising your presence at a trade show is not always easy and requires an investment of time, budget and energy. You need to think about the structure of your stand, the equipment you need and also the elements that will allow you to stand out from your competitors. For this, we propose this article in which you will find the professional stand animation that corresponds to your company. Today, if you want to stand out from your competitors at your trade show, it is important to know how to innovate to attract a maximum of prospects.

As an expert in the organisation of trade fairs, consumer shows, owner shows and trade fairs, SOP Events can help you organise, design and promote your event. From the creation of your stand (traditional stand or customised stand), to the fitting out, including furniture, professional stand animation, hostesses, accommodation for your staff, registration management and communication, we manage your trade show from A to Z.

From a communication point of view, a trade show generates visibility but also aims to boost the reputation and image of your company. This is why it is advisable to call on professionals in the field. Our agency SOP Events will create the ideal stand to optimise your company's visibility. Entrust us with the organisation of your stand or your trade show and concentrate on your customers. Gain notoriety with a customised professional stand that will set you apart from your competitors.

Organise your presence at a trade fair

You have decided to represent your company at a trade show, that's a good move! From now on, your objective will be to put everything in place in order to attract a maximum number of prospects to your stand on the big day, and that takes preparation! In addition to the layout of your stand, you must also pay particular attention to the lighting, the structure of your stand and also your communication media and your trade show animation.

SOP Events will help you make your stand visible to passers-by so that you can make the most of your investment in this exhibition. Although your location will have an impact on your results, the professional booth animation will also have a significant role. Capturing the attention of passers-by guarantees that you will have the opportunity to interact with them in a natural way. On average, a visitor's gaze spans two seconds on each stand. It is therefore important to catch their attention at first sight.

Your professional stand animation

Do you have an idea for a professional stand or are you looking for inspiration? Our project managers are at your disposal to help you organise your visit to the exhibition. Find below our turnkey proposals, and contact us for more information. To go further than the distribution of goodies that are generally done on all stands, we propose here some innovative animations that will allow you to stand out from the crowd.

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Other things to consider for your trade show

Goodies offer a useful souvenir to everyone who passes by your stand. That's why we advise you not to put aside the printing of personalised goodies. Pens, notebooks, USB keys, tote bags, pouches... depending on your budget, define the ideal advertising object for your stand.

Competitions can bring customers to your stand and get them interested in your services. They will then remember your name in the hope of hearing from you to win the grand prize. This game will also allow you to collect the contact details of your prospects, indicating that their data will be kept when they register for the competition in order to comply with RGPD laws.

Do not hesitate to contact our project managers directly for the complete organisation of your stand or trade show.